Show #654

 

Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Wednesday 27th November 2019. It’s Martyn Lee here and I go through every EV story to save you time.

 

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Good luck for Thursday’s Thanksgiving Carmageddon!

 

2021 FORD MUSTANG MACH-E FIRST EDITION IS SOLD OUT IN U.S.

“Motorists in the market for a Ford Mustang Mach-E are down to four variants. The First Edition model positioned near the top of the trim hierarchy is sold out on the American market.” reports Autoblog today: “Ford opened Mach-E reservations shortly after unveiling the model on Nov. 17, and America’s entire allocation of First Edition models was spoken for in nine days. Sold out is a little bit of a vague term, because the firm hasn’t revealed how many units of the First Edition it plans to make or how long it will be in production. First-in-liners in other countries still have time to secure one of the First Edition models. The trim level remains available in France, in the United Kingdom, and in Germany, among other countries.”

 

https://www.autoblog.com/2019/11/27/ford-mustang-mach-e-first-edition-sold-out

 

FORD TARGETS EUROPE’S ELECTRIC MARKET

“According to insider information, Ford wants to sell 60 per cent of the electric SUV Mustang Mach-E produced in the first year in the EU. Of course, the reason for this is the local fleet limits that Ford wants to meet with the sale of electric cars.” says Chris Randall for electrive: “30,000 vehicles would be delivered to the EU and around 20,000 cars would remain in the USA with the 60 per cent share mentioned above. However, there is no confirmation from the manufacturer for these figures. It is also unclear how the vehicles will be allocated to the individual markets. While Ford is based in the US, which would ease delivery logistics, the EU’s more strict environmental regulations are seemingly pushing Ford to prioritise the European market.”

 

Ford targets Europe’s electric market

 

VOLKSWAGEN’S AUDI TO CUT ONE IN TEN JOBS TO FUND SHIFT TO ELECTRIC VEHICLES

“Volkswagen’s (VOWG_p.DE) luxury car unit Audi (NSUG.DE) on Tuesday said it would cut one in ten jobs, freeing up billions of euros to fund its shift towards electric vehicle production.” according to a Reuters report out today: “Audi said it would cut up to 9,500 jobs, or 10.6% of its total staff by 2025, saving 6 billion euros (£5 billion), but also create up to 2,000 new positions in the areas of electric mobility and digitalisation. The group said the cuts, which would also include management positions, would take place along the demographic curve through employee turnover and early retirement programmes and help it reach a profit margin of 9-11%. Audi said a fund would be set up at the Neckarsulm site to fund the shift towards electric vehicles and would be worth 300 million euros by 2025.”

 

https://uk.reuters.com/article/uk-volkswagen-audi-costs/volkswagens-audi-to-cut-one-in-ten-jobs-to-fund-shift-to-electric-vehicles-idUKKBN1Y019F

 

BMW TO CUT STAFF BONUSES

“BMW AG will reduce bonus payments for employees in Germany as the luxury-car maker grapples with the costly shift to electric and self-driving vehicles.” says Bloomberg today: “BMW’s bonus cuts and other measures are part of a broader push to save more than 12 billion euros ($13 billion) and free up funds for developing new technology. Stricter emissions regulations are all but impossible to meet without sizable sales of electric vehicles”

 

https://www.bloomberg.com/news/articles/2019-11-27/bmw-s-electric-car-savings-push-to-lower-staff-bonuses

 

MERCEDES-BENZ LAUNCHES “ENJOY ELECTRIC.” CAMPAIGN FOR THE EQC SUV

November sees the start of the advertising campaign “Enjoy Electric.” for the market launch of the Mercedes-Benz EQC with various moving image formats and a major print and online communication initiative.

The videos describe the EQC with its characteristic Mercedes-Benz qualities such as quality, safety and comfort. This is expressed by the campaign film with The Weeknd as the main protagonist.

 

BMW AND VW AIM FOR CLOSE CONTROL OVER BATTERIES, DON’T WANT TO MAKE THEM

“Like nearly all global automakers, BMW has decided it doesn’t want to manufacture battery cells. How does it maintain an edge on the battery side—and characteristics that are a good match for the automaker—when it’s potentially using what look like the same “commodity cells” as other automakers?” asks Green Car Reports: “The answer to this is by being very active (and proactive) in what it wants and needs—with the newly opened Battery Competence Center, in Munich, a facility that it’s invested more than $220 million ($200 million euros) into over four years. In it, up to 200 “smart scientists” work on cell chemistry, with collaboration between BMW and the supplier companies. And it allows BMW to have control over the whole process. The fifth-generation scalable electric toolkit is being launched as a whole with the upcoming iX3 and the iNext, both due to arrive by 2021.Through the center, it can test out entirely different cell types. BMW doesn’t see solid state becoming common until the 2030s, though, and it sees its integration into cells and modules as barriers as well as the setting (and meeting) of safety standards for them. “

 

https://www.greencarreports.com/news/1126210_bmw-and-vw-aim-for-close-control-over-batteries-don-t-want-to-make-them

 

ADAC OPEL E-RALLY CUP PRESENTED AT ESSEN MOTOR SHOW

 Preparations for the world’s first electric one-make rally cup are in full swing. The ADAC Opel e-Rally Cup and the Opel Corsa-e Rally car will be presented to sports enthusiasts at the Essen Motor Show from November 29 to December 8 (ADAC stand, Hall 3). At the same time, two purely battery-electric Opel Corsa-e Rally cars will complete an extensive development programme. The 136hp electric cars are currently undergoing endurance and component testing at the Test Center in Dudenhofen.

 

OVER A QUARTER MILLION EVS IN INDIA HAVE RECEIVED SUBSIDIES

“The Indian government has reported the number of electric vehicles that have benefited under the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles in India (FAME) program. The program had been launched as part of the National Electricity Mobility Mission Plan to boost adoption of EVs in the country.” says CleanTechnica: “According to the Ministry of Heavy Industries and Public Enterprises, around 285,000 electric vehicles have so far been issued a total of $50 million in subsidies. A large number of models across two, three, and four-wheel options are listed as eligible to receive subsidies. The subsidies are available not only to pure EVs but also to hybrid cars.”

 

https://cleantechnica.com/2019/11/26/over-a-quarter-million-evs-in-india-have-received-subsidies-reports-indian-government/

 

AUDI UK LAUNCHES NEW WHATSAPP-BASED SERVICE FOR EV OWNERS

“Audi is making EV ownership easier with a new service for buyers of its new e-tron electric vehicle range.” says Motor1.com: “The e-tron Concierge Service is a new ‘premium communication tool’ based on WhatsApp which allows customers to ask questions and get a response from EV experts in a matter of minutes between 8am and 9pm, seven days a week. Photos, videos, and voice recordings can also be added to messages. The service has already been in operation since September for those that have placed an order for an Audi e-tron. Those signed up to the service will get an email inviting them to start a chat with an expert on it. The e-tron Concierge Service has already proved to be popular with customers, with questions regarding access to charging points, accessory and winter tyre availability already being asked.”

 

https://uk.motor1.com/news/384324/audi-e-tron-concierge/

 

 

QUESTION OF THE WEEK

The MYEV.com Question Of The Week…

 

“The controversial, and botched, Cybertruck launch is now the most-Googled search term in the companies history. But did it help or hinder the wider movement to EVs?”

 

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