18 Aug 2019 | Which EV Germans Love More Than Any Other, Another Use For Hydrogen and Question Of The Week Answers

Show #554

Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Sunday 18th August 2019. It’s Martyn Lee here and I go through every EV story to save you time.

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VOLKSWAGEN E-GOLF = #1 EV IN GERMANY IN JULY

“The German plug-in electric vehicle (PEV) market continues on the right track in July, with 9,233 registrations. Fully electric vehicles (BEVs) were up 136% year over year (YoY), while plug-in electric vehicles (PHEVs) keep stuttering (+6% in July, bringing year-to-date numbers out of the red).” reports Clean Technica: “The VW e-Golf last won the monthly best seller award in October 2018, but the veteran VW e-Golf managed to win last month’s trophy yet again, and with a record performance to boot. The e-Golf’s 1,007 registrations marked the first time the German EV scored a four-digit performance. It seems Volkswagen’s current bread and butter plug-in model still has some aces up its sleeve. Another German model hitting record results was the BMW i3, which scored 967 registrations, allowing it to grab the silver medal last month, ahead of its rival, the Renault Zoe, which moved 910 units. That Zoe’s 910 registrations is still an impressive performance for a model getting ready to receive significant changes.”

https://cleantechnica.com/2019/08/15/volkswagen-e-golf-1-ev-in-germany-in-july/

HYDROGEN FUEL-CELL E-BIKE CLAIMING LONGER RANGE, QUICK REFUELING

“Before the Toyota Mirai, the Honda Clarity Fuel Cell, and the Hyundai Nexo faced off with the current crop of electric cars, there was a hydrogen fuel-cell e-bike—the Alpha, which also demonstrated that with hydrogen it could go farther than battery-boosted e-bikes. Now France’s Pragma Industries has introduced Alpha2.0, a new version of the bike that’s good for 93 miles of electric-assisted range on a single charge—versus a typical range of 30 miles for e-bikes with only a lithium-ion battery.” according to Green Car Reports: “The Alpha2.0 combines a 150-watt PEM fuel cell with a 150-watt-hour lithium-ion battery pack helping buffer the energy flow. The Brose 36V electric motor capable of providing up to 250 watts (0.34 horsepower) of electric assistance. Its tank holds 2.0 liters of hydrogen gas, stored at 300 bar versus the previous 200 bar (the key to the higher energy on board), and it fills in just two minutes. Pragma has partnered with Ergosup, a hydrogen conversion company to make available the HyRis, a compact hydrogen fueling station.”

https://www.greencarreports.com/news/1124598_hydrogen-fuel-cell-e-bike-claiming-longer-range-quick-refueling

MAZDA’S FIRST ELECTRIC CAR SPOTTED TESTING, LOOKS LIKE A CX-5

“Mazda is preparing to launch its first electric car, and it looks like we have the first images of the prototype spotted testing in Norway.” says Electrek: “They have yet to launch an all-electric car, and Mazda executives have often talked down electric car technology publicly in favor of hydrogen fuel cells. However, more recently, they have announced plans to launch electric cars, and even to only sell electric cars and hybrids by 2030.These plans have been pushed back, but Mazda CEO Akira Marumoto confirmed earlier this summer that the automaker was now aiming to launch its first electric car in 2020.”

Mazda’s first electric car spotted testing, looks like a CX-5

COLORADO BECOMES THE 10TH STATE TO JOIN CALIFORNIA’S ZEV PROGRAM

“After a three-day hearing, Colorado’s Air Quality Control Commission has decided to approve the adoption of a zero-emissions vehicle mandate. With this landmark decision, Colorado has become the 10th state to join California’s ZEV program, which is expected to improve air quality in the region while pushing automakers to expand their electric car offerings.” writes TEslarati: “The adoption of the ZEV mandate, which requires carmakers to roll out more zero-emissions vehicles, was met with widespread support from members of the commission.”

Colorado becomes the 10th state to join California’s ZEV program

TESLA’S RELAUNCHED SOLAR POWER EFFORTS INCLUDE $50 PANEL RENTALS

“Tesla has relaunched its troubled solar power efforts, and that now includes an option that might be more affordable for some homeowners. The company has debuted a Rent Solar program that lets residents in six states (Arizona, California, Connecticut, Massachusetts, New Jersey and New Mexico) pay a monthly fee instead of making an expensive up-front purchase.” says Engadget: “You’ll typically pay $50 per month ($65 in California), but Tesla will do all the hard work. There’s no long-term contract — Tesla is simply betting that you’ll keep it for long enough for those fees to add up. The biggest cost is choosing to both cancel and remove the panels — it’ll cost $1,500 to restore your roof to its original condition, although Tesla said it makes “no profit” from uninstalling solar systems. Purchases could make more sense, too. Musk has touted lower pricing, for a start. And while that still makes it expensive, the selection page at least makes things simple. You choose between small, medium and large panel arrays that cost $7,049, $14,098 and $21,147 respectively.”

https://www.engadget.com/2019/08/18/tesla-solar-panel-rentals/

HAI

By offering to install free charging station at customer home, a $500 promotion. Or offering free battery checkup in the first 5 years.

LISA ALLEN

I think one of the best ways to get EVs into the mainstream is by featuring them in the media. A Tesla X was featured in an episode of the X Files, a model S in The Flash, and an Audi EV driven by Tony Stark in the Avengers movie. And I hear James Bond is going to drive an Aston Martin Ev. A subversive and effective way to put them into the public’s mind 😁

DAN HERSHCER

I think a series of TV advertisements each highlighting a specific benefit of EVs would be a good idea. Just a couple ideas for particular adverts:

A person already late for work climbs into their ICE car only to find the tank almost on empty and exclaims “I have to stop at the gas station! Now I’ll really be late!” Then the screen cuts to another person unplugging their EV and looking at the “100%” battery bar on the console with a voiceover saying “with our electric vehicle you get to be your own gas station. Start every day with a full tank”

Or another with an ICE driver’s car making clunking noises and breaking down on the side of the road with another shot of him/her looking at the extensive repair bill. As the EV for sale drives by the voiceover could say “with only about 20 moving parts compared to over 2,000 you can avoid expensive maintenance and repairs.”

You could do so many of these for the many ways that EVs are superior to ICE vehicles. I think people will flock to EVs once they understand these benefits talk them up in the advertising.

COLIN HENNESSEY

I think manufacturers need to bring an element of context to their advertising. Trying to sell a Zoe as a one size fits all car won’t work or will deter future EV purchases. Not that, that is the case at the moment.

They need to get people to think about their lifestyles and how an EV could fit in. For me, I would need a city car (BMW i3) for my commute and a larger more comfortable family car with more range, probably a hybrid (or Model X if I could afford one).

I’ve heard a number of stories of people trading in their diesel SUVs for hybrids and it actually costing them more because they didn’t consider the mileage they were doing due to journey patterns.

HOWARD ANTHONY SMITH

Advertising electric cars needs to be a balance between performance, engineering excellence, and ease of operation. If you recall, the original Infiniti Q45 commercials showed the engineering excellence, comfort, and performance using a camera angle that gave the illusion of being in the car. Electric cars advertising needs to focus on how it would be to own and use an electric vehicle on a daily basis while highlighting why they are superior to their ICE counterparts.

Neil • 5 hours ago

QOTW. The best advert for electric cars is for people to see them out being used in real life. Oven tis, I think Tesla should advertise by delivering my Model 3 as soon as possible 😀

BRIAN MARTIN

Ads need to contain  positive reason’s  for ownership. Not the scary early ad’s  for the ev1.

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“Petrol users pay by quantity. EV drivers should ALSO pay by quantity. All charging companies be required by law to charge per kWh – do you agree?”

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